Au jour le jour

I just stumbled upon this exciting new brand and I couldn't wait to share it.

Apparently, I've been living under a rock as Au jour le jour has been out there since 2010 and is already conquering the fashion world while me - I had never heard of it until today. I don't know if discovering a new addictive brand is a good thing, because I'm already browsing their website and piling up dresses in my shopping card. The credit (or blame) goes to a fellow blogger, who has been kind/cruel enough to share his wisdom with us http://www.thebigiofactor.blogspot.com

I don't know if it's the winter with the depressing grey weather or is it just my schizophrenic personality wanting to express itself, but lately I'm crazy about prints. These particular ones are a breath of fresh air. I am 26 and I don't take myself too seriously. I like to wear a pop of color, I like the occasional mouth or flamingo on my dress, but I also like to look polished and refined. Somehow the genius duo at the bottom of Au jour le jour has managed to deliver just that.

                      

  

 According to their website, every collection is entirely produced in Italy, which is great. Personally, I'm tired of paying hundreds for garments that have been sewn in Turkey, Korea, Romania and so forth. To me, "Made in Italy" stands for quality, luxury and exclusivity. Somehow when I see on the tag a different place of origin I feel slightly disillusioned.

Shop away, my friends! :)
xoxo